Nativo
Features
| Bidder Code | nativo | Prebid.org Member | no |
|---|---|---|---|
| Prebid.js Adapter | yes | Prebid Server Adapter | yes |
| Media Types | display, video, native | Multi Format Support | will-bid-on-one |
| TCF-EU Support | yes | IAB GVL ID | 263 |
| GPP Support | check with bidder | DSA Support | check with bidder |
| USP/CCPA Support | yes | COPPA Support | check with bidder |
| Supply Chain Support | check with bidder | Demand Chain Support | check with bidder |
| Safeframes OK | check with bidder | Supports Deals | check with bidder |
| Floors Module Support | yes | First Party Data Support | check with bidder |
| User IDs | all | ORTB Blocking Support | check with bidder |
| Privacy Sandbox | topics | Prebid Server App Support | check with bidder |
Note
The Nativo Bidder adapter requires setup before beginning. Please contact us at prebiddev@nativo.com beforehand.
Bid Params
Prebid Server
Prebid Server primarily relies on the OpenRTB specification for its field definitions, along with widely recognized extensions that have become semi-standard within the industry.
| Name | Scope | Description | Example | Type |
|---|---|---|---|---|
imp.tagid |
required - preferred | Represents the Ad Slot Tag ID, which is the primary identifier linked to a specific placement ID within the Nativo platform. Read more about tagid in the oRTB 2.6 docs | placement_tagid_example |
string |
imp.ext.nativo.placementid |
required if no tagID | Refers to the unique Placement ID assigned by the Nativo platform. | 12345678 |
integer |
imp.ext.gpid |
required if no other ID is provided | Represents the Ad Slot GP ID. It is another layer of identification tied to a placement ID within the Nativo platform. Read more about gpid in the prebid docs | /22888152279/publication/placement/gpid_example |
string |
Prebid JS
| Name | Scope | Description | Example | Type |
|————|———-|—————————————————————————————-|————————————————-|———–|
| ntv_url | required | Publication url associated with placement IDs within the Nativo platform. | https://publication.com/prebid_adpater.html | string |
| ntv_ptd | optional | Refers to a list of Placement IDs assigned by the Nativo platform for the publication. | 12345678,12345699 | array of integer |
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.hb_pb_nativo |
hb_bidder_nativo |
hb_adid_nativo |
hb_size_nativo |
hb_source_nativo |
hb_format_nativo |
hb_cache_host_nativo |
hb_cache_id_nativo |
hb_uuid_nativo |
hb_cache_path_nativo |
hb_deal_nativo |